Category: Story
Slot Canyons
Backcountry Ski Hut
As a last push to find some measure of winter (defined by me as including skiable snow, not just being cold out), Jordan and I pushed out to the new Opus Hut tucked in the southern end of the San Juan Mountains. We had invited a number of other folks, but by the virtue that we scheduled our trip mid week, most of the working world wasn’t able to comply. So Jordan and I set out on this trip on our own. This was her first ski hut trip (though, she did get herself up to Gray Knob a few years ago) and she said it pushed her a bit more than she would have liked.
Patagonia CEO & President Casey Sheahan Talks Business, Conservation & Compassion
Patagonia doesn’t need any help with marketing their products. In fact, the ad they placed in the New York Times on Black Friday last year said “Don’t Buy This Jacket”. Don’t be fooled, they still want you to buy their product, but only when you really need it. What does that mean? This marketing conundrum and a number of other insightful ideas on how this company operates were shared by CEO & President Casey Sheahan at the Business of Outdoor Recreation Lecture Series presented by the Outdoor Industry Association and the Leeds School of Business at the Stadium Club on the University of Colorado campus in Boulder.
Outdoor Retailer Winter Market 2012 Videos
After putting some videos together at the Summer OR show in 2011 on a whim, Elevation Outdoors Magazine was able to pick up a sponsorship from Verde PR & Consulting to make them happen for the Winter Market OR show. A huge thanks to Verde and here are the videos, each posted by the end of the day each day of the show. Click “Full Story” below or the title above to view the videos.
Hiking the Grand
Opening Day at Breckenridge
Attending a ski resort’s opening day is not for those looking to avoid crowds. It’s about being a part of history in the making, meeting new friends and sharing in the passions. This year was particularly poignant with Breckenridge Ski Resort kicking off it’s 50th year on the auspicious date of 11/11/11.
As you stepped off the gondola, the first 1,111 guests received a breakfast cupcake with the Breck logo in the icing. Once you picked up a coffee or something to wash that cupcake down with, it was time to get in line for the Colorado Super Chair, the first to open. Folks had started to line up as early as 8am waiting an hour for the first lift up.
NOLS Pro & Deuter Packs Trip
If you have been on a NOLS (National Outdoor Leadership School) trip of any sort, you know the value it provides participants with technical outdoors skills as well as the “Expedition Behavior” skills to not only get along with the members of your group but to make the trip, or expedition a resounding success. NOLS has been offering their “Pro” (short for Professional) program for a few years but are ready to ramp it up. NOLS Pro will set up a course for any professional team looking to build group dynamics, leadership, risk management and/or outdoor skills anywhere you like.
Our group was lead by two NOLS Pro instructors, Marcio Paes Barreto and Brian Fabel, who took us into the Wind River Range in Wyoming for a few days and they shared the NOLS Pro program with us. Another component included Deuter Packs as NOLS uses Deuter Packs as their robust pack rental fleet. Built to suit the rugged nature of NOLS trips, these packs are out in the field a lot and get many lifetimes of use as compared to how often a privately owned backpack gets out into the field.
Click the title above for more photos.
Expedition Impossible Celebrates In Boulder
Team No Limits from Boulder hosted a huge party at the Lazy Dog Bar & Grill on Thursday night to watch the final episode of ABC’s Expedition Impossible TV competition show. No Limits was one of four teams to make it to the final episode as teams were eliminated over the previous few weeks. Also in attendance were The Gypsies the winners of the show.
Over 600 people purchased tickets to attend the event at The Lazy Dog and the proceeds, along with the silent auction, private donations and a percentage of beer sales, went to the two charities of choice, No Barriers USA and Free the Children.