Patagonia CEO & President Casey Sheahan Talks Business, Conservation & Compassion
Patagonia doesn’t need any help with marketing their products. In fact, the ad they placed in the New York Times on Black Friday last year said “Don’t Buy This Jacket”. Don’t be fooled, they still want you to buy their product, but only when you really need it. What does that mean? This marketing conundrum and a number of other insightful ideas on how this company operates were shared by CEO & President Casey Sheahan at the Business of Outdoor Recreation Lecture Series presented by the Outdoor Industry Association and the Leeds School of Business at the Stadium Club on the University of Colorado campus in Boulder.
Outdoor Retailer Winter Market 2012 Videos
After putting some videos together at the Summer OR show in 2011 on a whim, Elevation Outdoors Magazine was able to pick up a sponsorship from Verde PR & Consulting to make them happen for the Winter Market OR show. A huge thanks to Verde and here are the videos, each posted by the end of the day each day of the show. Click “Full Story” below or the title above to view the videos.
Review: Vasque Rift Approach Shoe
Spring climbing calls for an approach shoe that is comfortable and light. The Vasque Rift comes in bold and subtle color options to suit every personality. This multisport shoe sports the ultra sticky Vibram Spider outsole with Idrogrip Compound reaching from above the toe all the way back and up the heal to stab those tricky approach routes.
Soft and comfortable, wearing the Rift is like wearing tough slippers. Soft laces tie easily and stay tied. After hitting a few trails in them, my feet are always happy with the experience and I’m never itching to get these shoes off.
Hiking the Grand
GEAR: Ibex Zepher Wind Boxer Brief
Opening Day at Breckenridge
Attending a ski resort’s opening day is not for those looking to avoid crowds. It’s about being a part of history in the making, meeting new friends and sharing in the passions. This year was particularly poignant with Breckenridge Ski Resort kicking off it’s 50th year on the auspicious date of 11/11/11.
As you stepped off the gondola, the first 1,111 guests received a breakfast cupcake with the Breck logo in the icing. Once you picked up a coffee or something to wash that cupcake down with, it was time to get in line for the Colorado Super Chair, the first to open. Folks had started to line up as early as 8am waiting an hour for the first lift up.
Review: CamelBak Antidote Hydration
I am totally impressed with CamelBak’s new Antidote hydration bladder. I’ve been though a few rough times with bags of water and their various shortcomings and even very soggy disasters. Sometimes, we tolerate some inconveniences to make something else more convenient. The Antidote eliminates the troubles from hydration bladders of the past and makes it easy to make drinking convenient. Click through to read about the features I love:
REVIEW: LifeProof – Waterproof iPhone Case
This water/dirt/snow/shock-proof case is designed to go on your phone and stay there. For the protection it offers, the slim design makes it practical to leave this case on your phone for full time protection, not just when you want to get out in the elements. As the instructions suggested, I first tested the case empty as the waterproofness is not intuitively apparent. But once that past the test I inserted my phone and haven’t taken it out since. Until something that does everything this LifeProof case does and resolves some of the issues I mention below, this will continue to be how I protect my iPhone.
NOLS Pro & Deuter Packs Trip
If you have been on a NOLS (National Outdoor Leadership School) trip of any sort, you know the value it provides participants with technical outdoors skills as well as the “Expedition Behavior” skills to not only get along with the members of your group but to make the trip, or expedition a resounding success. NOLS has been offering their “Pro” (short for Professional) program for a few years but are ready to ramp it up. NOLS Pro will set up a course for any professional team looking to build group dynamics, leadership, risk management and/or outdoor skills anywhere you like.
Our group was lead by two NOLS Pro instructors, Marcio Paes Barreto and Brian Fabel, who took us into the Wind River Range in Wyoming for a few days and they shared the NOLS Pro program with us. Another component included Deuter Packs as NOLS uses Deuter Packs as their robust pack rental fleet. Built to suit the rugged nature of NOLS trips, these packs are out in the field a lot and get many lifetimes of use as compared to how often a privately owned backpack gets out into the field.
Click the title above for more photos.