Category: News
Patagonia CEO & President Casey Sheahan Talks Business, Conservation & Compassion
Patagonia doesn’t need any help with marketing their products. In fact, the ad they placed in the New York Times on Black Friday last year said “Don’t Buy This Jacket”. Don’t be fooled, they still want you to buy their product, but only when you really need it. What does that mean? This marketing conundrum and a number of other insightful ideas on how this company operates were shared by CEO & President Casey Sheahan at the Business of Outdoor Recreation Lecture Series presented by the Outdoor Industry Association and the Leeds School of Business at the Stadium Club on the University of Colorado campus in Boulder.
Expedition Impossible Celebrates In Boulder
Team No Limits from Boulder hosted a huge party at the Lazy Dog Bar & Grill on Thursday night to watch the final episode of ABC’s Expedition Impossible TV competition show. No Limits was one of four teams to make it to the final episode as teams were eliminated over the previous few weeks. Also in attendance were The Gypsies the winners of the show.
Over 600 people purchased tickets to attend the event at The Lazy Dog and the proceeds, along with the silent auction, private donations and a percentage of beer sales, went to the two charities of choice, No Barriers USA and Free the Children.
REVIEW: Marmot Zion Softshell Jacket
This is a technical jacket. The core specifications – Polartec’s new NeoShell fabric, taped seams, storm hood – are impressive. But most importantly it performs well. As with anything new, it’s a little stiff when you first put it on, but that concern quickly fades away as the totally bomber nature of the Zion is realized. While you’re still standing in the store trying it on, you are transported to icy crags and powder days.
This is a winter jacket. The insulative nature of the soft shell is such that during any sporty activity you will want to be in the near freezing/sub-freezing temperatures. The NeoShell fabric is totally windproof. I was impressed when bombing down ski slopes, dead into the wind, and though I felt the pressure of the wind against my body, the cold never seeped through.
The hood, with the jacket zipped all the way up, stayed on my head keeping my forehead warm – something I noticed as a concern earlier in the season before I had the Zion. Even in the wind, this jacket is quiet. While taking a phone call on my iPhone ear-buds, using the iPod port, the microphone tucked inside the jacket didn’t pick up any of the wind or rustling outside. The caller was impressed to know I was on a windy mountain slope and claimed it sounded as if I was inside somewhere.
Arctic Rafting: Returned
After 15 days on the Kongakut river, we’ve returned to Anchorage via Kaktovik and Fairbanks. We nearly got stranded on Icy Reef on the shore of the Arctic Ocean as a big storm was moving in, but we managed to squeak out and make it home. Below are some photos and a satellite map of the area with the river route and some of our camps marked.
>>More photos<<
Final Touches: Kongakut River
The trip is on. I departed PDX at 9.30pm in the dark and chased the sun down by flying north and arrived in Anchorage around midnight where, though it was overcast, it was still dusk out.
Nathaniel Wilder with Sune and Lindsay Tamm picked me up and we stayed up until 2.30am catching up on all the corners of the world we had been to since seeing each other last, fully aware that we had the next 18 days to do this on the river and that we should get some much needed sleep.